Rumble Ranks #47 on comScore’s Top 100 Content Video Rankings, ahead of Buzzfeed & Amazon

12991068_995869317127585_2521674827484238779_nTORONTO, April 14, 2016  — Today Rumble, one of the world’s fastest-growing video licensing platforms, announced it has ranked #47 on comScore’s top 100 content video ranking for February 2016, reaching more than 8 million unique views on mobile and desktop. Based on comScore’s latest traffic numbers, the full-stack video platform Rumble placed on the top 100 list for the first time, surpassing BuzzFeed and Amazon among others.

“Rumble’s growth has been exponential over the past year, so we’re excited to see that recognized in comScore’s rankings,” said Chris Pavlovski, CEO, Rumble. “We’re focused on building an incredible network using the power of video creators, and it’s clear that the variety in our creators’ content is resonating with a broad audience.”

Based on comScore’s latest numbers, in the United States Rumble’s platform generated 8,603,000 unique viewers in February 2016 alone. In addition to surpassing BuzzFeed by nearly 500,000 visitors, Rumble also outranked Amazon and Vox Media. Rumble’s internal tracking shows over 300 per cent growth from January to February. In February, comScore recorded that Rumble’s unique viewers watched almost five videos each, for a total of almost 66 million minutes of short form content video.

Top creators on Rumble’s platform include America’s Funniest Home Videos, ViralHog and Reuters. Rumble’s creator-centric platform has enabled more than 21,000 amateur video creators, media companies, and celebrities to distribute and monetize their social videos. Creators upload their videos to Rumble, and Rumble makes these videos available to websites for monetization. Videos can also be distributed to over 200 partner sites including high-traffic outlets like Reuters, Yahoo, and NBC. In 2015 alone, creators generated over 74 million views on and 1 billion views across all platforms.

In March Rumble announced a partnership with Getty Images, enabling Getty to license social and viral videos exclusively managed by Rumble. The company is now the largest source of social video for the visual communication platform.

comScore Source: Video Metrix Multi-Platform, US, Feb 2016, Sites, Content Video

Getty Images Partners With Rumble to License Social and Viral Videos

Getty Images logoTORONTO, March 8, 2016 /PRNewswire/ – Today video licensing platform announced it has entered into a partnership with Getty Images, the global leader in visual communication, enabling Getty Images to license social and viral videos exclusively managed by Rumble. Rumble will make its entire portfolio of social and viral videos available for license by Getty Images’ global customer base, becoming the largest source of social video for Getty Images.

“As the go-to video platform for social and viral videos, we are very focused on providing multiple distribution options for our video creators,” says Rumble CEO, Chris Pavlovski. “This partnership with Getty Images will be instrumental in helping our video creators reach significant audiences across various mediums, from TV to online.”

Rumble will be helping Getty Images source, validate, clear and acquire the most popular social videos found on the web, adding to its industry-leading video collection. Getty Images customers will have access to videos from Rumble’s 18,000+ social video creators.

Rumble’s creator-centric platform has enabled more than 18,000 amateur video creators, media companies, and celebrities to distribute and monetize their social videos. Video creators upload their videos to the Rumble platform, which are then automatically posted to networks like YouTube and Facebook. Videos can also be distributed to over 200 partner sites including high-traffic outlets like Reuters, Yahoo, and NBC. In 2015 alone, creators generated over 74 million views on and 1 billion views across all platforms.

To learn more about Rumble, visit

Social media links:

About Rumble is where video creators can host, share, create channels, monetize, and distribute their content across the internet and television from a single centralized video platform. For publishers, newsrooms and brands, Rumble helps to identify, source, validate and acquire licenses to the most important social videos on the web. The company boasts an army of more than 18,000 video creators that currently contribute to more than 250M streams per month.


Rumble Viral Ranks 1st on YouTube for Pets & Animal

Pets & Animals Leaderboard by Tubular Labs

According to Tubular Labs, Rumble Viral has taken the top spot for the Pets & Animals vertical. In the past 365 days the channel has registered over 200 million views and over 110 million views on their pets and animals videos. This puts Rumble 6 million views ahead of 2nd spot and 75 million views ahead of 10th spot in the Pets & Animals vertical.

The Rumble Viral YouTube channel is owned and operated by, a platform where video creators distribute and monetize their videos on multiple platforms. “Being #1 in Pets & Animals is great. But we’re even more proud of the fact that we pass 90 percent of the revenue on our YouTube channels back to the original creator.” Says Chris Pavlovski, CEO of Rumble. “We’re often asked, how and why are we doing this? The answer is simple, our business stands on its own without YouTube revenue.”

When the company distributes user videos to 3rd party platforms or through the Rumble video player, the creator receives 60 percent of the revenue share, opposed to the 90 percent when distributed to YouTube. Their channels on YouTube are just one of the hundreds of places that Rumble helps distribute viral and social video. The company recently announced distribution partnerships with Reuters, The LAD Bible, LittleThings and ViralNova. This adds to the impressive roster which already includes MSN, AOL, and Yahoo among many others. Launches Premium Video Ads for Creators & Publishers

Rumble's Creator Dashboard, a social video platform announced the launch of premium video ads for creators and publishers. Through the Rumble video player, both the video creator and publisher are now able to generate revenue from embedding the player on their own blogs, websites, and social channels.

Similarly, companies like AOL and NDN share revenue with publishers, but no platform has taken the model into social video. YouTube divested from this strategy years ago due to legal ramifications from the likes of Viacom; which paved way for Multi-Channel Networks to manage video content on their platform. However, due to a technology dubbed Rumble Rank, all of Rumble’s managed social videos are discovered, verified and editorially approved; allowing for publishers and creators to participate on the revenue.

Furthermore, Rumble Rank is an algorithm which predicts the value of video and intelligently distributes these videos to 3rd party platforms. “Instead of having editors going through 1000’s of videos, we use our Rumble Rank to discover the best videos and then intelligently distribute them” says Wojtek Hlibowicki, CTO of Rumble. “Of course we have a human layer, but that doesn’t happen until the Rumble Rank tells us what to look at, and what we should approve.”

Currently Rumble has over 12,000 video creators who have contributed over 80,000 social and viral videos for licensing. Traditionally, the company would license into 3rd party video platforms like YouTube, MSN, Yahoo, and AOL. With the launch of the monetized video player, Rumble can now agnostically distribute, regardless if the publisher has the technology to support video.

Over the last 6 months the company reported that CPM’s for creators were significantly higher than the YouTube video player, even after paying the publisher. “Brands feel safer with editorially curated social video, rather than with non-approved social video. This allows us to demand higher CPM’s for our creators and publishers.” says Chris Pavlovski, CEO of Rumble.inflatable water slides

Rumble Launches Social Video Tagging

By popular demand, we have decided to revamp the tagging technology on Going forward, users will have the ability to determine the tags for videos by crowd sourcing. Let me walk through how you can do this…

tagsIn order to submit a TAG, enter the TAG you feel is most relevant to the video you are watching. There will be suggestions that you can quickly add and there will also be previous tags that you can up-vote. The more up-votes or repeated tags, the more authority that tag will have on each video.

IMPORTANT: The more relevant tags you contribute, the better impact it will have on Rumble Rank and the authority of your account. Abusive or irrelevant tags by users, will have a negative impact on the person who makes the tags (not on the video, this makes sure people can’t manipulate other videos). So trying to game the system, will actually be of detriment to your own account. Don’t do it.

What is Rumble Rank?

Rumble Rank is a technology that determines the virality and value of a video within a respective category. A simple way to look at Rumble Rank, is to look at it like Google’s Page Rank. The Rumble Rank sorts through thousands of videos and discovers the best ones, just like Page Rank discovers the best web pages in search.

Rumble Rank scores are determined by over 200 different factors, including by not limited to; examining the actual video; examining past and present behaviour of a user; and examining how videos perform across rumble and 3rd party websites. Let me get a little more granular by including a few examples…

The Video

Certain types of videos tend to perform better than others, though there is always exceptions to these rules. For instance:

  1. A blurry video is going to perform worse than a similar crisp and clear video.
  2. A portrait video with giant black side bars will perform worse than a similar video that utilizes the full space of most screens.
  3. Even a loud and obnoxious video tends to perform worse than a similar video you can clearly hear.
  4. A video that is being widely shared by the news, friends, twitter, etc.

The User

We analyze a user’s behavior in many ways. First off, I want to be clear that we never penalize a user for trying too hard. A user can upload 100’s of videos, where only one might go viral (this is normal). Some methods on gauging users are as follows, but certainly not limited to the below.

  1. The longer you have continued success with Rumble, the more authoritative of a user our Rumble Rank will make you.
  2. If you are contributing lots of a sports videos, our Rumble Rank will recognize you as an authoritative user for Sports. So when you are start tagging and sharing videos within sports, Rumble Rank will listen a little closer J

Rumble Rank is a complicated algorithm, which looks at over 200 different metrics across different aspects of a video. The above is a small sample of the data we actually look at. My best advice for creators? Create a video that people want to watch, and Rumble Rank will do the rest 🙂

The meaning of ‘Rumbling’

Hey everyone, Wojtek here from Rumble. Many people were inquiring, so I felt I should provide a little explanation on what “Rumbling” means on your Pending Videos page.

After uploading and selecting your licensing option, videos get placed into a queue. In this queue an automated technology dubbed ‘Rumble Rank’ makes a decision on the value and virality of the content you uploaded, and if our Rumble Rank ‘likes’ the content, it will be sent to our newsroom for a final decision and audit. If for any reason Rumble Rank and/or editors are not certain (possibly due to not enough data) but they see potential value in your content,it will get placed into a separate queue called ‘Rumbling’. At this point your chances are pretty good that it will get purchased/approved, but still not certain. Most people can expect a reply within two weeks while rumbling, in some cases this can take longer.

Some tips to help get your video noticed, or noticed faster:

  1. Film in landscape mode (hold your phone sideways)
  2. Upload the highest quality video you can.
  3. Cut any lead up / part of the clip that is not needed.
  4. Tell your friends to watch your clip on Rumble

I hope that helps. Feel free to leave comments and questions below, and maybe on my next post I’ll address it 🙂


Refer a Friend & Get 5% of their Earnings

refer a friend to rumble

As we continue to provide new features for Rumble, we thought this would be a particularly awesome feature. Although we’ve been long and hard working on a new upload, monetization and tagging system, we’ve completed our referral program. After careful thought, we decided to offer a whopping 5% on all referred users to Rumble. This is an industry first for video and an unprecedented amount. Let me break this down…

  1. You a refer a friend to Rumble using the referral link provided in your Profile  (PROFILE -> REFFERALS).
  2. The user you referred earns $10,000 with Rumble.
  3. You will make $500 just for referring him/her to join Rumble.

It’s pretty simple, if you know good content creators, send them to Rumble and make a living doing so! We had a few users (and even employees) that said if we put referral rates at 5% they’d make this their day job recruiting channels and creators… we would LOVE to see that 🙂


The referral will be reduced to 5%  from 10% starting March 15th, 2016.

Reserve Your Name & Create Channels

As promised, we have finally completed the development of user channel creation. As a user on Rumble, you will now have the ability to build subscribers to your channel and control your content and audience in a much easier way.

Although we can’t license and distribute every video being uploaded, we believed adding the ability to create channels was a necessary part of our evolution. The next major development program for Rumble will be introducing our ad controls, so that you can properly monetize your channels. If we can’t help in distribution or syndication for you, we at least believe you should have absolute control over audience and monetization. Stick with us, and it will pay off in the long run 🙂

Now let me explain how you can create your channels on Rumble.

channel creation on rumble

Once you fill out all your details on the CREATE CHANNEL page, click SAVE and your channel will be created. In order to add content to your channel, just go to YOUR CHANNELS on the left menu, find the channel you want and select the ADD button. It will take you to a page that lists all your videos, just click on the thumbnail to add that video to your channel, and voila!


Your channel will look like this:


Now for the really good part. Once your channel receives 10 subscribers, you can navigate to YOUR CHANNELS and a secret button will appear called RESERVE. Click on that and reserve your ! This is limited real estate, so you’ll need to build your channel and get your channel name as fast as possible. As we grow, this subscriber threshold will increase, so the early adopters and fans are going to be able to reserve names a lot easier than the future followers 🙂

Co-Founders of Vimeo, CollegeHumor & Plurk Join Rumble’s Advisory Board

Hello fellow Rumble’rs! All while we have been fixing annoying bugs and trying to bring awesome features, we have quietly been trying to assemble a team of brilliant and experienced minds that will help give YouTube a run for their money. Let me explain…

Before the existence of Rumble, our team was working on Jokeroo since 2001, the days when video lived mostly on sites like CollegeHumor and EbaumsWorld. Our community was tightly knit and we all knew each other fairly well, I even remember visiting the CollegeHumor offices over 10 years ago! But the guys at CollegeHumor didn’t stop there, they kept pushing and created YouTube’s only real threat, Vimeo. After introducing Rumble in 2013, it only made sense to reach out to one of the most knowledgeable people I knew in video, Josh Abramson. It didn’t take long for Josh, the co-founder of Vimeo, CollegeHumor and BustedTees to recognize the value we are trying to provide users.

At the same time, we were speaking to another industry friend, Kan Singh, who co-founded and Zippy Videos. Let me put this in perspective; Zippy Videos was a top 100 video uploading site before YouTube existed. Yup, you heard that right, before YouTube. Unfortunately, bandwidth bills were outrageous and they had to shut down, while YouTube received funding and continued to grow.

Our entire team at Rumble has thought long and hard on how to take on video. We watched YouTube crush Zippy Videos before 2005, we watched sites like CollegeHumor and Jokeroo pivot to create its own niche. We even watched Vimeo pose a really serious threat. But in 2014, all those minds have finally come together. We at Rumble are so happy to announce that both Josh and Kan have decided to join Rumble’s advisory board. With their help and their direction, we will push to become a YouTube alternative for video creators and the best social video news provider for all of our publishing partners. We feel strongly that we are ready to take it on.

As Michael Buffer says, let’s get ready to Rumble!!!!!