Rumble.com Launches Premium Video Ads for Creators & Publishers

Rumble's Creator Dashboard

Rumble.com, a social video platform announced the launch of premium video ads for creators and publishers. Through the Rumble video player, both the video creator and publisher are now able to generate revenue from embedding the player on their own blogs, websites, and social channels.

Similarly, companies like AOL and NDN share revenue with publishers, but no platform has taken the model into social video. YouTube divested from this strategy years ago due to legal ramifications from the likes of Viacom; which paved way for Multi-Channel Networks to manage video content on their platform. However, due to a technology dubbed Rumble Rank, all of Rumble’s managed social videos are discovered, verified and editorially approved; allowing for publishers and creators to participate on the revenue.

Furthermore, Rumble Rank is an algorithm which predicts the value of video and intelligently distributes these videos to 3rd party platforms. “Instead of having editors going through 1000’s of videos, we use our Rumble Rank to discover the best videos and then intelligently distribute them” says Wojtek Hlibowicki, CTO of Rumble. “Of course we have a human layer, but that doesn’t happen until the Rumble Rank tells us what to look at, and what we should approve.”

Currently Rumble has over 12,000 video creators who have contributed over 80,000 social and viral videos for licensing. Traditionally, the company would license into 3rd party video platforms like YouTube, MSN, Yahoo, and AOL. With the launch of the monetized video player, Rumble can now agnostically distribute, regardless if the publisher has the technology to support video.

Over the last 6 months the company reported that CPM’s for creators were significantly higher than the YouTube video player, even after paying the publisher. “Brands feel safer with editorially curated social video, rather than with non-approved social video. This allows us to demand higher CPM’s for our creators and publishers.” says Chris Pavlovski, CEO of Rumble.inflatable water slides

Rumble Launches Social Video Tagging

By popular demand, we have decided to revamp the tagging technology on Rumble.com. Going forward, users will have the ability to determine the tags for videos by crowd sourcing. Let me walk through how you can do this…

tagsIn order to submit a TAG, enter the TAG you feel is most relevant to the video you are watching. There will be suggestions that you can quickly add and there will also be previous tags that you can up-vote. The more up-votes or repeated tags, the more authority that tag will have on each video.

IMPORTANT: The more relevant tags you contribute, the better impact it will have on Rumble Rank and the authority of your account. Abusive or irrelevant tags by users, will have a negative impact on the person who makes the tags (not on the video, this makes sure people can’t manipulate other videos). So trying to game the system, will actually be of detriment to your own account. Don’t do it.

What is Rumble Rank?

Rumble Rank is a technology that determines the virality and value of a video within a respective category. A simple way to look at Rumble Rank, is to look at it like Google’s Page Rank. The Rumble Rank sorts through thousands of videos and discovers the best ones, just like Page Rank discovers the best web pages in search.

Rumble Rank scores are determined by over 200 different factors, including by not limited to; examining the actual video; examining past and present behaviour of a user; and examining how videos perform across rumble and 3rd party websites. Let me get a little more granular by including a few examples…

The Video

Certain types of videos tend to perform better than others, though there is always exceptions to these rules. For instance:

  1. A blurry video is going to perform worse than a similar crisp and clear video.
  2. A portrait video with giant black side bars will perform worse than a similar video that utilizes the full space of most screens.
  3. Even a loud and obnoxious video tends to perform worse than a similar video you can clearly hear.
  4. A video that is being widely shared by the news, friends, twitter, etc.

The User

We analyze a user’s behavior in many ways. First off, I want to be clear that we never penalize a user for trying too hard. A user can upload 100’s of videos, where only one might go viral (this is normal). Some methods on gauging users are as follows, but certainly not limited to the below.

  1. The longer you have continued success with Rumble, the more authoritative of a user our Rumble Rank will make you.
  2. If you are contributing lots of a sports videos, our Rumble Rank will recognize you as an authoritative user for Sports. So when you are start tagging and sharing videos within sports, Rumble Rank will listen a little closer J

Rumble Rank is a complicated algorithm, which looks at over 200 different metrics across different aspects of a video. The above is a small sample of the data we actually look at. My best advice for creators? Create a video that people want to watch, and Rumble Rank will do the rest 🙂

The meaning of ‘Rumbling’

Hey everyone, Wojtek here from Rumble. Many people were inquiring, so I felt I should provide a little explanation on what “Rumbling” means on your Pending Videos page.

After uploading and selecting your licensing option, videos get placed into a queue. In this queue an automated technology dubbed ‘Rumble Rank’ makes a decision on the value and virality of the content you uploaded, and if our Rumble Rank ‘likes’ the content, it will be sent to our newsroom for a final decision and audit. If for any reason Rumble Rank and/or editors are not certain (possibly due to not enough data) but they see potential value in your content,it will get placed into a separate queue called ‘Rumbling’. At this point your chances are pretty good that it will get purchased/approved, but still not certain. Most people can expect a reply within two weeks while rumbling, in some cases this can take longer.

Some tips to help get your video noticed, or noticed faster:

  1. Film in landscape mode (hold your phone sideways)
  2. Upload the highest quality video you can.
  3. Cut any lead up / part of the clip that is not needed.
  4. Tell your friends to watch your clip on Rumble

I hope that helps. Feel free to leave comments and questions below, and maybe on my next post I’ll address it 🙂

 

Refer a Friend & Get 5% of their Earnings

refer a friend to rumble

As we continue to provide new features for Rumble, we thought this would be a particularly awesome feature. Although we’ve been long and hard working on a new upload, monetization and tagging system, we’ve completed our referral program. After careful thought, we decided to offer a whopping 5% on all referred users to Rumble. This is an industry first for video and an unprecedented amount. Let me break this down…

  1. You a refer a friend to Rumble using the referral link provided in your Profile  (PROFILE -> REFFERALS).
  2. The user you referred earns $10,000 with Rumble.
  3. You will make $500 just for referring him/her to join Rumble.

It’s pretty simple, if you know good content creators, send them to Rumble and make a living doing so! We had a few users (and even employees) that said if we put referral rates at 5% they’d make this their day job recruiting channels and creators… we would LOVE to see that 🙂

<<UPDATE>>

The referral will be reduced to 5%  from 10% starting March 15th, 2016.

Reserve Your Name & Create Channels

As promised, we have finally completed the development of user channel creation. As a user on Rumble, you will now have the ability to build subscribers to your channel and control your content and audience in a much easier way.

Although we can’t license and distribute every video being uploaded, we believed adding the ability to create channels was a necessary part of our evolution. The next major development program for Rumble will be introducing our ad controls, so that you can properly monetize your channels. If we can’t help in distribution or syndication for you, we at least believe you should have absolute control over audience and monetization. Stick with us, and it will pay off in the long run 🙂

Now let me explain how you can create your channels on Rumble.

channel creation on rumble

Once you fill out all your details on the CREATE CHANNEL page, click SAVE and your channel will be created. In order to add content to your channel, just go to YOUR CHANNELS on the left menu, find the channel you want and select the ADD button. It will take you to a page that lists all your videos, just click on the thumbnail to add that video to your channel, and voila!

 

Your channel will look like this:

rumble-channel

Now for the really good part. Once your channel receives 10 subscribers, you can navigate to YOUR CHANNELS and a secret button will appear called RESERVE. Click on that and reserve your rumble.com/YOUR-CHANNEL-NAME ! This is limited real estate, so you’ll need to build your channel and get your channel name as fast as possible. As we grow, this subscriber threshold will increase, so the early adopters and fans are going to be able to reserve names a lot easier than the future followers 🙂

Co-Founders of Vimeo, CollegeHumor & Plurk Join Rumble’s Advisory Board

Hello fellow Rumble’rs! All while we have been fixing annoying bugs and trying to bring awesome features, we have quietly been trying to assemble a team of brilliant and experienced minds that will help give YouTube a run for their money. Let me explain…

Before the existence of Rumble, our team was working on Jokeroo since 2001, the days when video lived mostly on sites like CollegeHumor and EbaumsWorld. Our community was tightly knit and we all knew each other fairly well, I even remember visiting the CollegeHumor offices over 10 years ago! But the guys at CollegeHumor didn’t stop there, they kept pushing and created YouTube’s only real threat, Vimeo. After introducing Rumble in 2013, it only made sense to reach out to one of the most knowledgeable people I knew in video, Josh Abramson. It didn’t take long for Josh, the co-founder of Vimeo, CollegeHumor and BustedTees to recognize the value we are trying to provide users.

At the same time, we were speaking to another industry friend, Kan Singh, who co-founded Plurk.com and Zippy Videos. Let me put this in perspective; Zippy Videos was a top 100 video uploading site before YouTube existed. Yup, you heard that right, before YouTube. Unfortunately, bandwidth bills were outrageous and they had to shut down, while YouTube received funding and continued to grow.

Our entire team at Rumble has thought long and hard on how to take on video. We watched YouTube crush Zippy Videos before 2005, we watched sites like CollegeHumor and Jokeroo pivot to create its own niche. We even watched Vimeo pose a really serious threat. But in 2014, all those minds have finally come together. We at Rumble are so happy to announce that both Josh and Kan have decided to join Rumble’s advisory board. With their help and their direction, we will push to become a YouTube alternative for video creators and the best social video news provider for all of our publishing partners. We feel strongly that we are ready to take it on.

As Michael Buffer says, let’s get ready to Rumble!!!!!

Understanding our Profit Sharing Option

Understanding profit sharing on rumble.com

Lots of creators have been asking how profit sharing works. It’s an excellent question and I want to take the time to personally address it.

When selecting profit share, you are asking Rumble to exclusively represent your video and help promote it to as many broadcasters, portals and internet sites on the web. The more we promote and license this video, the more popular and money will be made. If you have a hot video, this is by far the best option for you.

What is profit sharing?

For every dollar we earn on your video, we will pay you 60%. IF we earn $1 in profit, we will owe you 60 cents. We are providing you with the lions share of profit and will always do so. We have partnerships with over 10 major media publications, which include companies like Yahoo, Microsoft and many more. Although we can’t guarantee placement, we will definitely do our best in giving your video maximum exposure for maximum revenue generation.

Why exclusive?

First off, when selling your video to major portals, websites or TV, signing multiple agreements with multiple parties will work against you. For example, imagine you give the rights to Company A and Company B, and they offer the same service. This will only lower the value of your video and result in lower revenues. Major publishers will always work with the company offering the better deal. In conclusion, you want your rights management to be exclusive so there is no competition in pricing between Company A and Company B.

What percentage do you get?

Sixty percent (60%). You will receive a whopping 60% on all profits made on the video, for life.

When do you get paid?

This is the part that will make you cringe. Unfortunately we do not receive reports from our partners for up to 3 months at a time, so there is a delay in seeing video performance. Never the less, if this bothers you, you can always choose the upfront cash option. If you can handle the wait for some extra money, it will be well worth it 🙂 Expect at least 3 to 4 months for your account balance on Rumble to reflect these earnings. Every February, May, August and November are the expected reporting months for profit sharing. As we grow, we will try to make an exact date for this to happen.

I’m sure there are more questions by our users. I will be happy to update this post and address any questions made in our comments. Feel free to ask away or talk directly to our live support during business hours.

Customer Service is a Must

live support

Today our world is increasingly becoming more competitive. With Goliath’s like YouTube, and content curators like Storyful, one of Rumble’s main focuses for 2014 is providing a solid customer service solution. On our road to becoming the best video platform and best video curator, we can’t do it without having top notch support.

Unfortunately businesses in the 21st century have really leaned towards automation and technology. Our vision at Rumble includes automation and technology, but we refuse to let go of 1 on 1 customer support. We feel that 1 on 1 support will be a pillar to our success.

Today Rumble is extremely happy to announce online chat support every weekday during business hours from 10AM to 5PM Eastern Time. Our support team will be happy to try and solve any problems you incur on Rumble and we will do our best to answer your questions with clarity and success. You can find the live chat boxes by going to your Profile or Stats page on the bottom right hand corner of your screen.

Happy rumbling!

Introducing Weekly Payouts at Rumble

Weekly Payouts on Rumble

After receiving feedback over the last 60 days, we have decided to ramp up our payout frequencies. We are now moving Rumble to a weekly payout schedule, every Friday as long as you make a withdrawal request in the previous week. Let me explain with further clarity inflatable sumo suits.

Example 1:

  1. You make a withdrawal request of $100 on Tuesday.
  2. You will be paid on the following Friday, 10 days later.

Example 2:

  1. You make a withdrawal request of $100 on Friday.
  2. You will be paid on the following Friday, 7 days later

If the Friday lands on a holiday in Canada, the payout will be issued on the following business day. It is very important to note that you MUST make a withdrawal request. If you fail to do so, you will not receive payment and your balance will accumulate. The minimum payout threshold will stay at $50.

Be sure to check your account: http://rumble.com/account/rewards/stats

Additional payout restrictions:

  • You must have sold at least one piece of content in the last 12 monthsxiao cheng
  • You must be able to accept Paypal or Check