Today Rumble proudly launched a new feature so creators can have more control over their distribution. This new DRM (digital rights management) feature allows video creators to blacklist or whitelist specific websites, including Rumble.com from displaying their videos.
In order to take advantage of the new feature, a creator must create a channel and place specific video content in that channel. Once the channel is created, the creator can add a whitelist or blacklist restriction to their channel. All the videos contained within that channel will now have the applicable restriction on that group of videos.
“Transparency and control are very important elements when trying to drive value to creators” says Chris Pavlovski, CEO of Rumble. “Adding these privatization controls takes us a step closer in delivering the most powerful video platform for creators of all types.”
Rumble currently has over 55,000 active creators on their platform, mostly comprising of social video creators that are filming interesting moments at home, but also includes larger creators like America’s Funniest Home Videos, Reuters, and Storyful. The new feature will be of major importance to long-form creators or subscription based websites that only want to have their content displayed on a single domain or behind a paywall.
With this new tool, Rumble is giving creators an even tighter oversight over their content allowing them to control exactly where their videos can or can’t be shown.