Strengthening its immunity to cancel culture, Rumble will launch its advertising marketplace where advertisers can choose exactly what content they want to advertise on, and publishers can choose which advertisers they want to work with.
TORONTO, January 4th, 2022 — Today, the video platform Rumble announced that a significant portion of its advertising inventory is being deployed through an alpha version of its advertising marketplace instead of public ad exchanges. The company will roll out the marketplace in stages during the course of 2002. Eventually, all ads on Rumble’s platform will be served through Rumble’s own advertising system. The advertising marketplace will provide a real alternative to the current advertising eco-system by including real-time bidding, extensive targeting, and the ability for publishers to participate and list their websites in the exchange.
“Current exchanges are opaque, they don’t let advertisers choose where to advertise, and they are enormously susceptible to cancel culture pressure” says CEO Chris Pavlovski. “We want to build a transparent advertising eco-system for creators, publishers, and advertisers that is immune to cancel culture.”
Multiple advertisers are already running ads through the new system, and Rumble anticipates opening the marketplace up to more advertisers by Q2 2022.
Rumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the internet to its roots by making it free and open once again. The company recently announced the execution of a definitive business combination agreement with CF Acquisition Corp. VI (NASDAQ: CFVI). See the announcement here: https://corp.rumble.com
The decision comes after Unruly and Tremor demanded censorship of nationally syndicated TV and radio host Dan Bongino
TORONTO, Dec. 14, 2021 — Today, the video platform Rumble announced the termination of its relationship with the Unruly Group and Tremor International (NASDAQ: TRMR) after they attempted to censor Dan Bongino, the host of a nationally syndicated radio show and a Fox News television program. This decision reaffirms Rumble’s commitment to a free and open internet by hosting a variety of viewpoints on topics of public interest.
“Tremor’s attempt to censor Dan Bongino violated Rumble’s core principles,” said Rumble CEO Chris Pavlovski. “Shadowy activists may not like what Dan Bongino has to say, but Rumble will always encourage open debate without taking sides. That is why Rumble decided to terminate its contract with Tremor. We won’t tolerate politicized attempts to cancel creators.”
Citing vague complaints from unnamed “partners,” Tremor attempted to censor Bongino by removing advertisements from his websites and Rumble’s hosted video player. The company provided no proof or examples of the allegedly “fake covid information” that was the source of the complaints, instead expecting Rumble to bow to the demands of a few anonymous censors. Tremor wanted ads removed from Bongino’s pages even though YouTube and many other sites monetize Bongino’s content.
Rumble gave Tremor the opportunity to provide examples of violations of Rumble’s content policies, but the group failed to do so. Accordingly, Rumble terminated its relationship with the company.
Rumble is a high-growth neutral video distribution platform that is creating the rails and independent
infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the
internet to its roots by making it free and open once again. The company recently announced the execution of a definitive business combination agreement with CF Acquisition Corp. VI (NASDAQ: CFVI). See the announcement here: https://corp.rumble.com
Ellis’s experience in technology and government will help Rumble grow
TORONTO, CANADA – December 8, 2021 — Today, the video platform Rumble announced that it has hired Michael Ellis as General Counsel and Corporate Secretary. Ellis formerly served in senior legal and policy roles in the Intelligence Community, White House, and Congress. Rumble is already one of the most respected independent and privately-owned companies in the online video-sharing platform industry, and Ellis will provide top-notch counsel as the company continues to expand.
“Michael is a battle-tested lawyer who understands the inner workings of government at the highest levels,” said Rumble CEO Chris Pavlovski. “His experience at the intersection of technology and law, combined with his maturity of judgment, will serve Rumble well on a wide variety of legal, compliance, and government affairs matters.“
During the Trump Administration, Ellis served as Senior Director for Intelligence Programs at the National Security Council and as Senior Associate Counsel to the President and Deputy NSC Legal Advisor in the Office of the White House Counsel. Prior to his service in the Executive Branch, Ellis was General Counsel of the House Permanent Select Committee on Intelligence under the leadership of Chairman Devin Nunes.
Rumble is a high-growth neutral video platform. Rumble is creating the rails and independent infrastructure that are designed to be immune to cancel culture. Rumble’s mission is to restore the internet to its roots by protecting a free and open internet. Rumble recently announced the execution of a definitive business combination agreement with CFVI (CF Acquisition Corp. VI, NASDAQ: CFVI). See the announcement here: https://corp.rumble.com
I am proud to announce that Rumble has entered into a business combination agreement with CF Acquisition Corp. VI (NASDAQ: CFVI), providing for a combination of Rumble and CFVI. Initially the shares will trade under the ‘CFVI’ symbol.
Rumble is creating the rails to a new infrastructure that will not be bullied by cancel culture.
We are a movement that does not stifle, censor, or punish creativity and freedom of expression. We believe everyone benefits when they have access to more ideas and diverse opinions.
Being a public company will allow the people that believe in our mission to invest and join us as we seek to restore a free and open internet. Importantly, I am going to retain voting control of the combined company to facilitate the execution of Rumble’s mission on behalf of all stakeholders.
This is a very ambitious undertaking as we take on the largest companies in the world, but none of it is possible without the support of the Rumble & Locals communities. We thank you for helping us get to this point, and we look forward to the next stage of our journey together.
Thank you for being a part of this great mission and helping make the internet free and open once again.
— Tremendous growth from 1.6 million average monthly active users in Q3 2020 to a record 36 million average monthly active users in Q3 2021 — 44 million monthly active users in August 2021 — Viewer engagement grew 44x from Q2 2020 to Q3 2021 to 8 billion minutes watched per month — Transaction is expected to provide approximately $400 million in proceeds to Rumble, including a fully committed PIPE of $100 million at $10.00 per share and $300 million of cash held in the trust account of CFVI — Transaction values Rumble at an enterprise value of $2.1 billion — Rumble Founder and Chief Executive Officer to retain voting control to facilitate execution of Rumble’s neutral mission on behalf of all stakeholders
TORONTO, CANADA AND NEW YORK, NY – December 1, 2021 – Rumble Inc. (“Rumble” or “the Company”), the neutral video platform, and CF Acquisition Corp. VI (Nasdaq: CFVI) (“CFVI”), a special purpose acquisition company sponsored by Cantor Fitzgerald, today announced that they have entered into a definitive business combination agreement. After closing, which is expected in the second quarter of 2022, the combined company will be called Rumble Inc. and expects to be publicly listed on Nasdaq. Shares will trade on Nasdaq under the symbol CFVI until the closing of the transaction.
Rumble was built on the belief that all creators should have the opportunity to freely express themselves and reach their followers without censorship or restrictions.
Chris Pavlovski, the Founder and Chief Executive Officer of Rumble, said, “Rumble is designed to be the rails and independent infrastructure that is immune to cancel culture. We are a movement that does not stifle, censor, or punish creativity and believe everyone benefits from access to a neutral network with diverse ideas and opinions. We are on a mission to restore the internet to its roots by making it free and open once again. The transaction we announced today will provide Rumble with the additional capital necessary to continue to scale our business and carry out our mission.”
Howard Lutnick, Chairman and CEO of Cantor Fitzgerald and CFVI, stated, “Rumble is the most exciting social media and video distribution platform in the market today. With 36 million average monthly active users in Q3 2021, including 44 million monthly active users in August 2021, it is clear Rumble is the new market for innovators, creators, and consumers. I’m excited to support Rumble and its ability to operate the neutral video platform.”
The Board of Directors of each of Rumble and CFVI have unanimously approved the transaction. The transaction will require the approval of the stockholders of each of CFVI and Rumble. The Rumble stockholders have agreed to support the transaction. The transaction is subject to other customary closing conditions and is expected to close in the second quarter of 2022.
The transaction values Rumble at an initial enterprise value of $2.1 billion, with current Rumble shareholders having the ability to earn additional shares of the combined company if the stock reaches price hurdles of $15.00 and $17.50 per share. The transaction is expected to provide approximately $400 million in proceeds to Rumble, including a fully committed PIPE of $100 million at $10.00 per share and $300 million of cash held in the trust account of CFVI.
Upon the closing of the transaction, Chris Pavlovski, the Founder and Chief Executive Officer of Rumble, will retain voting control to facilitate execution of Rumble’s neutral mission on behalf of all stakeholders.
Additional information about the proposed transaction, including a copy of the business combination agreement and investor presentation, will be available in a Current Report on Form 8-K to be filed by CFVI with the U.S. Securities and Exchange Commission (the “SEC”) and at www.sec.gov.
Cantor Fitzgerald & Co. is acting as financial and capital markets advisor to CFVI. Hughes Hubbard & Reed LLP and Bennett Jones LLP are acting as legal advisors to CFVI.
Guggenheim Securities, LLC is acting as the exclusive financial advisor to Rumble. Willkie Farr & Gallagher LLP and DLA Piper Canada LLP are acting as legal advisors to Rumble.
Cantor Fitzgerald & Co. and Guggenheim Securities, LLC served as placement agents for the PIPE financing.
Rumble is a high growth neutral video distribution platform. Rumble has created rails and independent infrastructure that are immune to cancel culture. Rumble’s mission is to restore the internet to its roots based on freedom of expression and creativity.
About CF Acquisition Corp. VI
CFVI is a blank check company led by Chairman and Chief Executive Officer Howard W. Lutnick and sponsored by Cantor Fitzgerald.
About Cantor Fitzgerald
Cantor Fitzgerald, with over 12,000 employees, is a leading global financial services group at the forefront of financial and technological innovation and has been a proven and resilient leader for over 70 years. Cantor Fitzgerald & Co. is a preeminent investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking, SPAC underwriting and PIPE placements, prime brokerage, and commercial real estate on its global distribution platform. Cantor Fitzgerald & Co. is one of 24 primary dealers transacting business with the Federal Reserve Bank of New York. For more information, please visit: www.cantor.com.
This press release relates to a proposed transaction between Rumble and CFVI. This press release does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. In connection with the transaction described herein, CFVI intends to file relevant materials with the SEC, including a registration statement on Form S-4, which will include a document that serves as a joint prospectus and proxy statement, referred to as a proxy statement/prospectus. A proxy statement/prospectus will be sent to all CFVI stockholders. CFVI will also file other documents regarding the proposed transaction with the SEC. Before making any voting or investment decision, investors and security holders of CFVI are urged to read the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transaction as they become available because they will contain important information about the proposed transaction.
Investors and security holders will be able to obtain free copies of the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC by CFVI through the website maintained by the SEC at www.sec.gov.
The documents filed by CFVI with the SEC also may be obtained free of charge upon written request to CF Acquisition Corp. VI, 110 East 59th Street, New York, NY 10022 or via email at CFVI@cantor.com.
Participants in the Solicitation
CFVI, Rumble and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from CFVI’s stockholders in connection with the proposed transaction. A list of the names of such directors and executive officers, and information regarding their interests in the business combination and their ownership of CFVI’s securities are, or will be, contained in CFVI’s filings with the SEC. Additional information regarding the interests of those persons and other persons who may be deemed participants in the proposed transaction may be obtained by reading the proxy statement/prospectus regarding the proposed transaction when it becomes available. You may obtain free copies of these documents as described in the preceding paragraph.
This press release is not a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the potential transaction and shall not constitute an offer to sell or a solicitation of an offer to buy the securities of CF VI, or Rumble, nor shall there be any sale of any such securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act of 1933, as amended (the “Securities Act”).
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding the proposed transaction between CFVI and Rumble. Such forward-looking statements include, but are not limited to, statements regarding the closing of the transaction and CF VI’s, Rumble’s, or their respective management teams’ expectations, hopes, beliefs, intentions or strategies regarding the future. The words “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intends”, “may”, “might”, “plan”, “possible”, “potential”, “predict”, “project”, “should”, “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to assumptions, risks and uncertainties. These statements are based on various assumptions, whether or not identified in this press release. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by an investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of CFVI and Rumble. Many factors could cause actual future events to differ from the forward looking-statements in this press release, including but not limited, to (i) the risk that the transaction may not be completed in a timely manner or at all, (ii) the failure to satisfy the conditions to the consummation of the transaction, (iii) the inability to complete the PIPE offering, (iv) the occurrence of any event, change or other circumstance that could give rise to the termination of the business combination agreement , (v) the outcome of any legal proceedings that may be instituted against Rumble and/or CFVI related to the business combination agreement, (vi) the ability to maintain the listing of CFVI stock on Nasdaq (or, if applicable, to list and maintain the listing of the combined entity on the NYSE), (vii) costs related to the transactions and the failure to realize anticipated benefits of the transactions, (viii) the effect of the announcement or pendency of the transaction on Rumble’s business relationships, operating results, performance and business generally, (ix) changes in the combined capital structure of Rumble and CFVI following the transactions, (x) changes in laws and regulations affecting Rumble’s business, (xi) risks related to Rumble’s potential inability to achieve or maintain profitability and generate cash, (xii) the enforceability of Rumble’s intellectual property, including its patents and the potential infringement on the intellectual property rights of others, (xiii) the potential for and impact of cyber related attacks, events or issues effecting Rumble, its business and operations, and (xiv) other risks and uncertainties indicated from time to time in the filings of CFVI, including the Form S-4 Registration Statement that CFVI will file, which will include a proxy statement/prospectus related to the Potential Business Combination. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Rumble and CFVI assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Neither Rumble nor CFVI gives any assurance that either Rumble or CFVI will achieve its expectations.
 Estimate based on bandwidth consumption. Represents average for the quarter.
 Assumes no redemptions by CFVI’s public stockholders and prior to payment of transaction expenses and stock repurchase.
 With potential to increase up to an enterprise value of $3.15 billion if stock price targets of the combined company are satisfied following closing.
 Calculated following the closing of the Transaction for any 20 out of 30 trading days during the 5-year period post-closing. Results in an aggregate valuation of up to approximately $3.15 billion if the additional shares are earned in full.
 Assumes no redemptions by CFVI’s public stockholders and prior to payment of transaction expenses and stock repurchase.
One of America’s fastest-growing video platform estimates it will invest upwards of $50 million in the state of Florida over the next several years
Rumble is excited to announce that it has signed a lease for property in Longboat Key, Florida—a town in Sarasota County—and estimates it will invest upwards of $50 million in the state over the next several years. Rumble is one of the most respected independent and privately-owned companies in the online video-sharing platform industry and has more than of 40 million monthly average users as of August this year. Moving to Sarasota County provides exactly the right environment for Rumble to continue building its international brand as an innovative company focused on providing cutting-edge technology for its users and content creators.
“Moving to Longboat Key is a win-win for Rumble and the Sarasota community,” said Rumble CEO Chris Pavlovski. “Sarasota County is growing rapidly, and we are excited to be part of the growth. We plan to fill 20-25 new positions in Florida immediately for our U.S. headquarters, with many more planned for the future. This move positions us to continue providing a platform to content creators without the threats from big tech monopolies. We are excited to invest in Florida in the coming years while we continue to grow Rumble.”
“We are thrilled to welcome Rumble to Florida, and we support its mission to promote free expression and stand up to Big Tech censorship,” said Governor Ron DeSantis. “Over the past year, we have seen businesses flock to Florida from across the country because, as long as I am Governor, our state will be free and built for opportunity. We wish Rumble all the best in their endeavors in Florida, and we look forward to watching their success.”
State officials, including Gov. Ron DeSantis, have acknowledged the importance of the platform by joining Rumble, and are enthusiastic about Rumble’s move to the Sarasota area. Florida has one of the best business climates in the nation and a growing talent pool. It is no surprise that the state has quickly become a destination for vibrant corporations.
Rumble’s discussions with local officials and stakeholders led the company to choose Sarasota County because of the area’s friendly business climate; its proximity to Tampa, one of the fastest growing tech cities in America; and the potential for further development. The Economic Development Corporation of Sarasota County and Enterprise Florida both played a key role in bringing Rumble to Sarasota.
Rumble is hiring. If you are passionate about Rumble’s mission and want to join our amazing team, send your cover letter and resume to email@example.com
Rumble is an independent and privately-owned company in the online video-sharing platform industry with millions of creators.
Combining the forces of Locals & Rumble will help boost and bring more value to the creator economy
Today, the video platform Rumble announced that it has acquired Locals Technology, Inc. Locals‘ revolutionary platform has quickly made it the premier subscription-based service for multimedia content and community. Buying Locals furthers Rumble’s mission of giving creators unprecedented autonomy over their work while providing audiences with quality content. Rumble is already one of the most respected independent and privately-owned companies in the online video-sharing platform industry. Acquiring Locals is part of Rumble’s broader effort to build a creator economy that fosters creative independence.
“We are building the rails to a new tech ecosystem that will free everyone from the restraints of editorial control,” said Rumble CEO Chris Pavlovski. “Locals will provide our Rumble users a new way to generate revenue, one that is not influenced by corporate advertisers and special interests. All our creators can now build a direct stream of revenue with their audience through subscriptions, allowing creators to take control of their valuable content.”
Creators who use Locals own their community data and content. Locals has provided industry-leading audience data that allow creators to understand the behavior of their audience better. Creators are quickly able to see what content is effective at driving engagement and what isn’t. Locals’ subscription business model is dependent on providing creators with high-quality information about their audience. When a creator does well, the platform does well. This model enables Locals’ creators and audience to interact, share and comment to drive growth.
Rumble is integrating Locals with its existing platform using Rumble’s cutting-edge cloud infrastructure. Once active, a creator will simply need to link their Locals profile to their Rumble account. Additionally, the Locals-Rumble handshake places a red Locals button on every Rumble video, indicating that a creator is a Locals creator.
“We are excited to see Locals continue our growth and vision as part of Rumble Together we are building a new ecosystem for creators,” said Assaf Lev, CEO of Locals. “Becoming part of Rumble will give Locals’ creators new opportunities to expand their audiences while retaining control of their data. Both Rumble and Locals believe in the importance of allowing creators to express their opinions, interact with their supporters and make money from subscription.”
America’s fastest-growing video platform launches exclusive livestreams and content for the “Gamebred Fighter”
TORONTO, September 10th, 2021 — Rumble is proud to announce that Jorge Masvidal will be bringing exclusive livestreams and video content to Rumble. Jorge is an American professional mixed martial artist currently competing in the Welterweight division for the Ultimate Fighting Championship. Masvidal will be live streaming exclusively on Rumble beginning September 12th, after the Evander Holyfield vs. Vitor Belfort Triller Fight Club boxing match. He holds records for the fastest knockout in UFC history at five seconds and a UFC championship belt. Masvidal is ranked #6 in the UFC welterweight rankings, as of August of 2021.
“Adding exclusive livestreams and video opportunities for Masvidal is another example of Rumble’s commitment to bringing in creators from all walks of life. Masvidal is a tenacious fighter who has overcome adversity while standing up to bullies. His livestreams on Rumble will allow our viewers to get to know more about him and his story,” Rumble CEO Chris Pavlovski said ahead of the announcement.
“I am extremely excited about this opportunity”, Masvidal said. “I have fought against the top of the food chain my whole life, so I know what Rumble has faced battling Big Tech companies like YouTube. I am ready to produce content on Rumble and say what I think without worrying about being censored or canceled.”
Rumble, started in 2013, is one of the most respected independent and privately-owned companies in the online video-sharing platform industry, with over 40M users in August 2021.
TORONTO, August 12, 2021 – Rumble is proud to welcome Tulsi Gabbard, Glenn Greenwald, Bridget Phetasy, Matt Orfalea, Siraj Hashmi, Mujahed Kobbe, Shant Mesrobian and Zaid Jilani to our video-sharing platform. These prominent new voices add to Rumble’s deep pool of content talent and further enhance the platform’s breadth and depth of offerings to our viewers.
Although very diverse, this group of individuals does share one characteristic: a commitment to challenge the status quo, seek the truth, and share it. They also all believe that the internet should be free, and that tech monopolies should not dictate discourse. Rumble is their natural home and we welcome them to the family.
Rumble has experienced massive growth in recent months. In just the past year, Rumble has experienced over a 25-fold increase in viewership – with no indication of slowing.
“We are in a battle against trillion-dollar monopolies that use advanced algorithms and AI to amplify content and drive profits. For too long, the incumbent platforms have been able to subjectively ban or deliberately steer people away from content – all without any accountability and competition to keep them in check. Rumble is challenging this power structure, and the addition of these prominent creators further strengthens the cause of free thinking, open debate and discussion. Rumble will never censor civil discourse, opinion, or act like the arbiters of truth,” Rumble CEO Chris Pavlovski said ahead of the announcement.
Tulsi Gabbard, the former congresswoman from Hawaii and 2020 Democrat candidate for president, noted, ”Big tech monopolies act with impunity as they police our speech, squash debate, and censor those whose speech they deem “unacceptable”. This is incredibly dangerous and directly undermines the fundamental principles of free speech that are at the heart of who we are as a country. Their actions fly directly in the face of the commitment that I and every service member has made – we may disagree with what you are saying but we are willing to die to protect your right to say it. Rumble is a platform that is committed to free speech, and stands diametrically opposed to big tech monopolies censorship and policing.”
Glenn Greenwald, the founder of The Intercept and a Pulitzer-Prize-winning investigative journalist, says, “The goal is to forge independent spaces to liberate journalists and other content creators from the tyranny of Big Tech. Many writers, from across the political spectrum, have been censored or excluded from mainstream platforms and Rumble gives these voices a chance to express themselves without having to worry about baseless attacks by the government or other self-appointed gatekeepers.”
Greenwald intends to continue the “System Update” long-form documentary-style program he created while still at the Intercept and then continued at Substack, but said he intends to use the move to significantly expand his video journalism, including regular commentary on news events as well as regular live interactive chats with his readers. The show will be available on Rumble exclusively for 2 hours prior to being available on any other platform.
According to Pavlovski, “Rumble was built on the belief that creators should be given equal opportunity to freely express themselves, reach their followers without restriction, and have access to the best tools the industry has to offer. Our newest additions are proof that the mission is succeeding.”
Rumble, started in 2013, is one of the most respected independent and privately-owned companies in the online video-sharing platform industry, with over 25M users every month.
After a strong demand from our community for more transparency around policies on what you can and cannot do on Rumble, we have met this demand by mondernizing, changing and updating our Terms & Conditions.
Rumble has updated its Terms and Conditions. Please review the terms in entirety before continuing to use the services. You may review the Terms & Conditions here.